Telstra, Google, and Accenture are developing a 5G-powered augmented reality (AR) experience at Melbourne’s Marvel Stadium that overlaps digital information over a real-world environment.
The technology leverages Telstra’s latest 5G advancements using machine learning and state-of-the-art computer vision powered by Google’s ARCore Geospatial API. The experience is then delivered on Google Cloud.
Google Trekker devices were used to develop the experience to create a metric model of Marvel Stadium that represents the appearance and position of the 3D physical world. GPS measurements and environmental scans were then linked to 360-degree images using the ARCore Geospatial API.
The end product is that users can interact with content, digital character representations, virtual brand experiences, and indoor wayfinding, among other things.
Telstra says it is working with the AFL and Marvel Stadium to launch the new AR signage experience ahead of next year’s footy season.
Telstra Group products and technology executive Kim Krogh Andersen says the partnership between the companies is an important step in the ambition to create one of the world’s most technologically advanced stadiums.
“It allows us to deepen our partnership with the AFL and bring more immersive and innovative experiences to fans at Marvel Stadium,” he says.
We are excited about the potential of this augmented reality experience and how our leadership in 5G can accelerate growth and value creation in other industries and environments such as hospitals, shopping malls, and airports to improve the customer experience,” he said.
Google Cloud VP for Australia and New Zealand Alister Dias says innovation and customer experience areare in the company’s DNA. This technology will make it easier for people to explore the Marvel Stadium grounds.
“Google Clouds technology will support next-generation 5G capabilities and change how people interact with the physical environment around them,” he says.
“This is just the beginning of how cloud-powered 5G AR wayfinding solutions can be used to enhance personalized experiences for all Australians.”
Emma Neil, Managing Director of Accenture and head of ANZ’s communications, media, and technology group, says Marvel Stadium visitors can use the ARCore GeoSpatial API to navigate to their seats.
“In addition, the immersive experience will continue through the app, pre-game AR shows, multi-user AR games, enhanced player analytics and performance stats, and other exclusive content,” she says.
“Accenture is excited to partner with Telstra to create and help deliver truly innovative and exclusive customer experiences that fully embrace the technology that can ignite the cloud continuum, AR and 5G. In this newly emerging metaverse continuum, the potential for immersive and dynamic fan experiences is huge.”
Telstra has partnered with the AFL to develop the stadium experience, including a 5G upgrade to support fan connectivity and applications such as artificial intelligence, in-stadium streaming, and player performance tracking.
