Boost Mobile has doubled its market share in the past four years and now has more than 7% of the prepaid market in Australia, equivalent to more than 700,000 people.
This company says its significant growth has come from organic customer acquisitions, which means Boost Mobile now rivals more traditional network operators as a prominent brand in the local market.
Boost Mobile adds that the increased use of its services has led it to aim to capture more than 10% of the prepaid market in the near term as the company finalizes plans to increase its market reach.
Further, the wider adoption of its prepaid products, including long-life offerings, has coincided with Australian customers and businesses under tremendous pressure due to the pandemic and rising cost of living.
“For over 20 years, Boost Mobile has made it its mission to fight for Australian customers, give them a lot and make sure they know we’re targeting them and their needs,” said Peter Adderton, founder.
“Now, more than ever, Australians are responding in record numbers.
“While external factors are certainly important, we believe this results from a very clear strategy and practical and authentic execution.
“This is about delivering products relevant to consumers, having great value, ensuring we engage and support our customers, and knowing that this is happening across the entire Telstra mobile network.
“Despite the marketing spin we see elsewhere, we know the great importance of the entire Telstra network.
“It means we’re there for all Australians, not just some Australians, because we’re available with great service over a million square miles more than any mobile network.
“That’s important, and it’s not talked about enough.”
The confidence in Boost Mobile also stems from the strategic, long-term network partnership with Telstra.
The partnership, extended for ten years in July 2021, means Boost Mobile will be available on Telstra’s entire mobile network, which covers more than a million square kilometers than any other networkstrengtheningns the company’s position theIn Telstra’s broader multi-brand strategy.
Mozo has also recognized Boost Mobile, with the company announcing it as a People’s Choice Award winner in 2022 for “Outstanding Customer Service,” “Most Recommended,” and “Network Reliability.”
These awards are determined solely by customer votes collected through a national survey.
“We are not resting on our laurels.
“These latest numbers show Boost Mobile is taking it to the big boys, and whether it has network ownership or not, we plan to make sure Aussies get the best deal on prepaid and beyond.
“We also thank Mozo for recognizing the support and loyalty of our customers and their willingness to recommend us.”
