Amplitude has announced the launch of Amplitude CDP, the industry’s first insights-based customer data (CDP) platform.
The platform collects and analyzes event data with its native integrated product analytics solution. Amplitude CDP empowers product and marketing teams to improve data quality, explore and discover new audiences, and sync data across their marketing and data stack.
Amplitude’s CDP, combined with analytics, is designed to help customers become operationally more efficient, enable better decision making and increase customer engagement.
The goal of CDPs is to collect data that leads to insights that enable data-driven decision-making and customer experiences, the company states. However, critical unresolved challenges exist in the CDP market.
Data that is not proactively managed reduces the quality of insights. The teams that collect, analyze, and take action on customer data struggle to work together in multiple solutions. In addition, maintaining both a CDP and Product Analytics solution leads to duplication of costs and implementations.
With Amplitude CDP, customers have an integrated suite to turn high-value data into actionable insights. Key benefits of Amplitude’s insights-based CDP include:
Improved data quality: Data planning and governance are built in to help data and engineering teams proactively maintain trust and quality. Better Audience Detection: Many CDPs move from data collection to activation, offering segmentation but assuming companies know which audiences to target. Deep segmentation and analytics enable teams to discover audiences based on insights, putting audience discovery ahead of audience activation for maximum engagement. Reduced costs and redundancies: With analytics natively integrated into Amplitude CDP, Amplitude eliminates duplication of costs for customers by providing a single platform that serves as the foundation for data, the engine for insights, and the engine for action. Accelerated time to insights: Built-in analytics unifies product, growth, and marketing around shared data to unlock insights and activities across the stack.
Amplitude CEO and Co-Founder Spenser Skates says: “Customer data platforms came to market with the promise of making personalization a reality, but collecting data is only step one. Companies that want to deliver customized product experiences need reliable data that provides insight. Into their existing audiences and help them identify new ones without high cost to their business.
“At Amplitude, over the years, we’ve helped customers solve the problems existing CDPs couldn’t. With the launch of Amplitude CDP, we are now empowering customers to deliver meaningful, personalized experiences, all from a single platform.”
According to the company, more than 50% of Amplitude customers send data from Amplitude to other tools in their stack. Amplitude’s integration ecosystem has grown to more than 65 out-of-the-box connectors.
Unified User Interface (UI): Create a single taxonomy for all digital analytics use cases to collect and capture consistent data in a single user interface. Event Streaming: Unite data to martech, advertising, attribution providers, and data pipelines such as Amazon Kinesis and Google Pub/Sub through a configurable user interface with no code in the Data Connections catalog. Real-time audience sync: Adjust the cadence of marketing campaigns and use customer behavior to drive real-time engagement with real-time syncs that refresh audience lists every minute. Developer Toolkit: Work proactively with developers to define tracking plans with a best-in-class developer toolkit that saves engineers time and helps automate data validation with tracking libraries – no more typos, forgotten features, or inconsistent naming conventions.
Amplitude CDP, a RealCDP-certified solution, is available to Amplitude customers in the early access program and will generally be available later this year.
