Publicis Sapient and The Man Cave join forces to support young men’s mental health and well-being worldwide.
The Man Cave will leverage Publicis Sapient’s expertise in digital transformation to help scale their organization, with Publicis Sapient doing the technical work pro bono.
The partnership aims to support the scaling and development of The Man Cave’s systems to meet the growing demand for services. Publicis Sapient says they will work to define a new business and service model that will ensure The Man Cave has the flexibility to reach a wider audience in both Australia and globally through personal and digital engagement.
Currently, The Man Cave conducts transformation programs for boys and has worked with more than 27,000 young men across Australia on early intervention programs. Research shows that effective online services are critical in mental health. The Publicis Sapient Digital Citizen Survey shows that 57% of Australians have sought treatment for a mental illness in the past year. 72% of those with mental illness say an online mental health consultation would make them more likely to seek help.
Younger generations consider online help and solutions more effective, and research shows that Generation Z (72%) and Millennials (80%) would seek help online.
“Research shows that digital services can make a big difference when it comes to mental health, both in encouraging people with difficulties to seek help and in making support more accessible to those who need it most,” says Publicis. Sapient MD Australia Claire Rawlins.
“Our partnership with The Man Cave is a step in the right direction in paving the way for making preventive mental health programs more accessible to young men.”
Hunter Johnson, CEO of Man Cave, says changes in how people, especially young men, interacted during the pandemic have led to a lack of mental health support when there is a clear need for it.
“The COVID-19 pandemic and months of distance learning for college students robbed young men of their typical outlets and support mechanisms,” he says.
“We see teenage boys struggling to stay motivated, having to relearn how to interact with each other after returning to school and feeling unable to engage in meaningful conversations about important topics such as consent and mental health. Boys also feel confused about their societal roles and a lack of belonging.”
Johnson says the partnership will enable the organization to focus on those key areas and promote better health and wellness.
“We want our programs to reach more boys to build a world where every young man has respectful relationships, reaches thereachesll potential, cont, and contributes community. Partnering with Publicis Sapient allows us to make our programs more accessible to boys and young men, and we are delighted to have them as partners to accompany us on this journey,” he says.
“The Man Cave has done an incredible job and made a real difference to preventive mental health and emotional intelligence programs for our youth,” Rawlins added.
“We are delighted to be a partner of choice in its digital transformation journey and look forward to reinforcing its mission to make life-changing programs more accessible to young boys through channels that resonate with the new generation.”
